As the video producer, I had the opportunity to work closely with the CEO and CBO at Dr. Martens to introduce their global team to The DM Way.

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The goal for this launch video was to create something that felt both genuine and inspiring. Collaborating closely with the internal team, we took the project from concept through to delivery. Directing the shoot and guiding the process through post-production to deliver two final films.

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It was important to strike the right balance between professionalism and authenticity, and I’m proud of how the final pieces turned out. They not only capture the leadership’s vision but also help set the stage for what The DM Way means to the people who make the brand what it is.