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Dr Martens | Product Training

Video Production

The Project

Bringing Dr. Martens' iconic attitude to product training. We turned tight scripts into bold, fun, and useful videos that give retail teams across the globe everything they need to know.

Working with the global training crew, we kept it sharp, on brand, and straight to the point. Covering everything from materials and care to key product stories. The result? A slick, scalable set of videos that help teams sell with confidence and stay true to the Docs spirit.

With the help of second camera Jason Lynch we produced 23 films for the 2024 Autumn, Winter & 2025 Spring, Summer range. 

With the support of second camera operator Jason Lynch, we produced a total of 23 films for the Autumn/Winter 2024 and Spring/Summer 2025 collections. Capturing fun and engaging pieces to camera from the best contributors, cut with hilarious and dynamic product shots. It was a fast paced, collaborative production that brought each range to life.

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